Women and shopping have a complicated relationship. On the one hand, there's the stereotype that all women loooove shopping—and that we throw away money on frivolous goods. On the other, there's the reality that women are the primary shoppers for 75 percent of households, despite making less money on average than men.
This Super Bowl, we learned a few things: Bruno Mars has a twin brother/two-bit doppelganger who plays drums in his band. Wearing Axe body spray will create world peace. And Morpheus will pretend he respects Kia for some amount of money.
One vintage ad warns women, “Don’t let them call you SKINNY!” while another promises that smoking cigarettes will keep one slender. If the task of morphing their bodies into the current desirable shape isn’t enough of a burden, women are also reminded that they stink.
The Do I Offend? blog chronicles such vintage body-shaming advertisements geared toward women, and the baffling shifts from one feminine ideal to the next.
I'm usually skeptical of advertising. I know companies spend millions of dollars hoping that their body lotion or paper towels or lunch meat will bring me to tears.
But ads are powerful. They're a form of media where we see representations of ourselves and our society, just like on TV shows they interrupt. And it's rare to see people like me—with a black father and a white mother—represented in ads.
Earlier this year, like many other people, I heard about a Cheerios ad, "Just Checking," that featured an interracial family—a white mother, black father and their daughter—before I saw it. I was excited about it, sure, but why I was excited didn't really register until I finally did see it for myself.
Clear Channel is a behemoth—the media conglomerate owns 850 radio stations, making them the gatekeeper of mainstream radio airwaves across much of the country. And this week, the company is being a total douchebag.
The crime? Refusing to run ads for the South Wind Women's Center, a full-spectrum reproductive healthcare clinic in Witchita, Kansas that opened this year in the space that was Doctor George Tiller's clinic before he was murdered. Clear Channel says the Kansas clinic's ads violate the company's "decency standards."