You guys, Women in Trouble is NOT a chick flick!
I wince whenever I hear a movie described as "not your average chick flick," because while I want it to mean "intriguing, character-driven film on what it means to be a contemporary woman that just might have mass appeal!", it usually means is "It's a chick flick. There's just more vulgarity and boobs so your boyfriend will buy a ticket." The latest contender is Women in Trouble, which debuted at SXSW this spring. Writer/director Sabastian Gutierrez describes his new film as a "a comedy about a serpentine day in the life of ten seemingly disparate women – including a porn star, a flight attendant, a businesswoman, a psychiatrist, a masseuse, a bartender and a pair of call girls."
Wow! There were a lot of skinny white women in lingerie and tight clothes in that trailer! But I also saw a female-centric film (although it's written by a dude, although that dude has collaborated with Almódovar, although Almódovar recently...I DIGRESS!) and a plot revolving around more than relationship woes (wonder how they'll handle that unplanned pregnancy....). Plus that 13-year old seems pretty awesome. It's obvious this movie isn't your average "Lonely successful career girl doesn't even know she's falling in love--and it's the best thing to ever happen to her!" That being said, I do suspect there is some female bonding and heart-to-hearts (to say nothing of Josh Brolin and Jospeh Gordon-Levitt's presence for chrissake!) But you guys, this is NOT A CHICK FLICK. Take their word for it:
Strong language! Sexy ladies! NOT A CHICK FLICK. I'm just resentful about how it's so imperative to market anything women-centric as NOT A CHICK FLICK in order for it to be successful, or be taken seriously at all. Promoting Women in Trouble this way is just the latest in a trend. Remember He's Just Not That Into You? NOT A CHICK FLICK. The Ugly Truth? NOT A CHICK FLICK. Julie and Julia? According to Amy Adams, "This is so not a chick flick." While I'd like to think this is a universal movement to (rightfully) distance new films from a worn-out genre (and maybe retire it? No? Okay), I can't help but feel it's a matter of marketing, and an attempt to put more XY chromosomes in theater seats. And those skinny white women in underwear? Thinking they're in the film specifically to appeal to men makes me even more disheartened.
Is the fact that the movie is about women (and has the W-word in the title!) really going to automatically ensure box office catastrophe? Why is any film about women that doesn't fit the cliche mold best described as NOT A CHICK FLICK? What are your thoughts?
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