Sexual Inadequacy: The Rawhide Kid
The Rawhide Kid started out as a short, solitary gunslinger, first appearing in 1955 in 16-issue run for Atlas Comics, which would eventually become Marvel Comics. In this era of Marvel’s history the code that Jim Shooter would later make explicit—No queer characters exist within the Marvel Universe—was implicit. Over the years different writers and artists tried their hand at the character, including Stan Lee and Jack Kirby, until the '70s when the public’s fascinations with Westerns and gunfighters began to wane.
In his newest incarnation, The Rawhide Kid is tall and statuesque, with a square jaw and flashy duds. Although the first cover of “Slap Leather” depicts him with his trademark red hair, inside he has wavy blond locks .

I’m not sure what warranted the Explicit Content Warning, but its inclusion on the front cover wrote a check the inside of the comic refused to cash. The first two issues focus on the town of Wells Junction and documents the arrival of the Cisco Pike gang (a nefarious posse made up of cold-blooded killers) who ride into town and begin terrorizing the locals. In the first issue the town sheriff gets shot and his deputy is killed, and The Rawhide Kid rides in to save the day. At the start of the next issue The Kid rides into Pike’s camp. Pike’s gang is skeptical that the fussy, hifalutin Kid is the same Rawhide Kid they’ve heard about in legends and stories. Because he’s just so damn pretty.

At this point I remembered the explicit content warning and just knew the next page would be full of raunchy cowboy sex. But no, The Kid starts handing out ass whippings and then makes a crack about how expensive his hat is. After he gives the lot a thorough dressing down Pike remarks “Okay, okay. Lord you carry on like a woman!” to which The Kid remarks “It’s a lit-tle late for flattery.” So, yes. We are meant to understand that this character is the Biggest, Baddest Queer in the West. There isn’t any sex in either issue that I read, but there are moments when The Kid hints at liaisons with famous gunslingers of legend.
Part of what I love about this reboot is that the constant references to his clothes and his speech are always paired with reverent comments about his abilities at fighting and shooting. This message—that there is nothing inherently straight or male about being able to defend oneself or attaining mastery of the “manly arts”—is one I never tire of seeing. But why the explicit content warning? There is no sex or nudity to be found, and all of the fights are totally bloodless. Apparently queer sex is so hot and steamy even referencing it is enough to project hardcore pornography into the reader’s cerebral cortex. Thankfully, when the character returned in 2010 in “The Sensational Seven” the content warning was absent from the cover.
While I was rolling my eyes at all the anachronisms, the biggest anachronism of all is The Kid himself. Were there queer people in the Wild West? Undoubtedly. Did they ride into town filled with celebrity gossip and sassy comebacks? Maybe. But I imagine queers in the saddle were much more circumspect about their sexuality, having to invent ways of recognizing each other without the benefit of Grindr. That is the sort of story I want to read, the sort of story that honors the reality of the lives queer people have been forced to lead throughout history.
Previously: Body Shaming is Not Sexy, If You Can Take a Tracy Morgan...
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Rawhide Kid
I think a large part of comics' appeal is escapism. While sure, a portrayal of an actual gay cowboy would be fascinating to me as well, there's Brokeback Mountain and a few other gems to display a slightly more realistic portrait of gay cowboy life. COMICS are for "here's the world how it could/should/might be". Someone who picks up this comic can go just about anywhere and see or read about injustice, violence, and prejudice against gay people. Comics are about heroes, fantasy, and pushing the boundaries of suspension of disbelief. A world where a gay cowboy doesn't have to suffer for who he is is perfectly acceptable to me on those terms, and in this format.
I suspect that historically
I suspect that historically gay cowboys acted like all the other cowboys. If they were historically accurate, it might seem like they were saying that you can only be a tough gay guy if you act "straight" or only in a "manly" way all the time.
Gay cowboys and the like
From a review of Sam Peckinpah's Bring Me the Head of Alfredo Garcia:
"Gay cowboys are the most dangerous cowboys of all, because they haven't any threat of women domesticating them. They are wholly individualistic... As manliness is defined as freedom, the ability to have sex outside of a strong domestic setting, the ability to keep on roaming with other men and not have to concern yourself with women, is established as the ultimate of desirable traits. (While one of Bring Me the Head of Alfredo Garcia's killers is very concerned when his partner is killed, indicating that they were in a relationship, I do not feel that this really compromises the virtues of the gay cowboy, for they still are not required to settle down in one place. That is the key.) Why, gay cowboys don't even need to stop off at the brothels!! I realize that this all seems awfully absurd, and indeed it is. Gay cowboys seem to exist only in revisionist/updated/partially satirical westerns like this, Broken Arrow and The Road Warrior. It is a technique that helps draw attention to and possibly take the piss out of western mythology."
A quote from The Rawhide Kid's editor:
"We thought it would be interesting to play with the genre. Enigmatic cowboy rides into dusty little desert town victimized by desperadoes, saves the day, wins everyone's heart, then rides off into the sunset, looking better than any cowboy has a right to."