Effective or Just Plain Creepy? Snake and Rat Posters Aim to Prevent Teen Pregnancy
You might recall BabyCanWait's guerrilla teen-pregnancy prevention tactics from that "elaborate hoax" of a movie trailer they sprung on teens last year. They're back with a new campaign in partnership with United Way of Greater Milwaukee and Serve Marketing, and this one likens sexual predators to rats and snakes:
Ad copy reads, "When an older man has sex with an underage girl, it's more than creepy. It's statutory rape. Learn how to encourage healthy relationships."
I'm a little conflicted about this campaign. On the one hand, it places the blame for teen pregnancy on older men, which is good a good thing since according to Nicole Angresano, vice president of community impact for United Way of Greater Milwaukee, "Most of the children born to teens are fathered by adult males." This ad calls these men what they are: statutory rapists.
However, the lack of agency given to the girls in these images is just as creepy as the rats and snake. After all, who are these spots for? They clearly aren't addressing teens, seeing as how the two models—both of whom are non-white, which I'm sure is no coincidence—stare motionless at the camera, powerless against the predators out to ruin their lives. The ad doesn't directly target the men having sex with these girls, either. If it did, it would have some language in there about, you know, not having sex with girls. Is it for parents then? Members of the community?
The latest statistics show teen pregnancies in Milwaukee dropping by more than 30 percent (though these posters are too recent to have affected those stats)—are these snake and rat posters a step in the right direction or just plain creepy?
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