Mad World: The Huffington Post's Sexist Linkbait Strategy
The Huffington Post regularly uses women's bodies as an internet marketing strategy to entice viewers and generate ad revenue. Linkbait (n.): sensationalized and unrelated images and headlines used to draw viewers into other content on a website, it is often used to generate ad revenue
Related links and articles:
- Fairness and Accuracy in Reporting's study on Huffington Post's inclusion of women as featured bloggers: Huffington Post Mutes Women's Voices
- Here are some great articles from women around the blogosphere criticing Huffinton's Posts marketing strategy: The Sexist's Huffington Post: Liberal Politics, Sexist Entertainment, and Jezebel's Does the Huffington Post Use Sexism to Drive Liberal Page Views?
- Jessica Valenti's article on The Fake Feminism of Sarah Palin
- Similarly, racism is prevalent among the liberal left. Here is Tim Wise's recent article With Friends Like These, Who Needs Glenn Beck? Racism and White Privilege on the Liberal Left
Anita Sarkeesian is a feminist media literacy advocate, pop culture critic and fair use proponent. She maintains an ongoing web series of video commentaries from a fangirl/feminist/anti-oppression perspective at her website www.FeministFrequency.com.
This project was made possible in part by a grant from Oregon Humanities (OH), a statewide nonprofit organization and an independent affiliate of the National Endowment for the Humanities, which funds OH's grant program. Any views, findings, and conclusions, or recommendations expressed in this article do not necessarily reflect the views of Oregon Humanities or the National Endowment for the Humanities.
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