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Heels for babes!

heelarious

 

 

I imagine many of you have heard the news by now: The "extremely funny, completely soft, fully functional high heel crib shows for babies 0-6 months."

But for those who haven't, here's more info, and some links to take action against the shoemakers, Heelarious. Thanks to Toni for the news, from GenderPAC... 

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TAKE ACTION!

Tell Heelarious, the Today Show and the Emmy's What You Think About High Heels for Infants

Two Seattle moms have found a way to raise the stakes in race to sexualize young girls in adult trappings: plastic high heels for infant girls aged 0-6 months old.

The "Heelarious" shoes come in high-fashion plastic -- leopard print, hot pink, and zebra in satin or patent leather finish -- and were stuffed in gift bags for the Emmy's in the hope of popularizing them among celebrity moms.
The hollow heels collapse if they are stepped on, and are meant for infants too young to even crawl.

Launched just a few months ago, the shoes are in 350 stores and more than a thousand pairs have been sold from the website. The $35 shoes have been widely covered and were featured on the Today Show, with host Matt Lauer joking they could be paired with a bustier, and style editor Bobbi Thomas' pointing out that "Little girls can get a jump start on their strut and be top-models-in-training before they leave the crib."    

Said GenderPAC Executive Director Riki Wilchins, "Anyone who would push an infant in diapers into high heels isn't heelarious, just a heel. Shame on you, Heelarious - and the Today Show and the Emmy's. You're taking the sexualization of little girls to new lows. Kids deserve the opportunity to be their true selves."

The American Psychological Association has linked the hyper-sexualization of young girls with their three most pressing mental health concerns: eating disorders, depression, and low self-esteem.

Meanwhile, the American Podiatric Medical Association has linked high heel use to knee pain, nerve damage, numbness, bunions, hammertoes, and shortening of the calf muscle - not exactly the things you want to "jump start" your infant girl on.

TAKE ACTION! Follow the links below to tell Heelarious, the Today Show and the Emmy's what you think about high heels for infant girls.

Heelarious -- Response Form

The Today Show -- Main Website

Emmy Awards -- Response Form

Herald Sun -- News Article

 

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