Good Ideas Have No Genitals (But Creative Directors Do)
Every year, Advertising Age publishes a special report (and subsequent ceremonial luncheon) called Women to Watch that highlights the great work being done by women in the fields of advertising, marketing, PR, and social media. Apparently, because they are super-organized market-y type people, Ad Age also sends a question in advance to each of the honorees that they then answer in front of the group at the ceremonial luncheon. This year, the question posed was "Why do there continue to be so few female creative directors at ad agencies?"
Here is Tiffany Kosel of Crispin Porter & Bugusky with her answer:
While Kosel's answer is pretty wishy-washy (just, you know, be women and the workplace discrimination will take care of itself), it still seems like a move in the right direction that this issue is being addressed in a public forum full of influential players in the ad world. After all, in the Mad Men era Kosel references (btw, is everyone in the world obsessed with Mad Men?) this discussion wouldn't have been allowed to take place. (For the Mad Men obsessees: Can you imagine Roger Sterling hosting a forum wherein Peggy and Joan stood up in front of the company and gave their thoughts as to how Sterling Cooper could improve gender equality in the workplace? No way.)
What did you think of Kosel's ideas? Do you have any of your own to add?
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