Douchebag Decree (Dis)Honorable Mention: Burger King just keeps on pissing me off

BK

For the love of god, what will it be next? This is not Burger King's first rodeo, in terms of terrible, sexist advertising, but it might be the raunchiest and therefore the most abhor-able. There is no reading between the lines here, no smoke and mirrors as far as the imagery and message are concerned. So who the hell keeps getting this smut on their desk and signing off on it? In past blogs, we've tackled this b.s. once or twice before, and you'd think they'd eventually get over the tired, easy, douchebag messaging. "Fill your desire for something long, juicy and flame-grilled"? For the love of... Please, please, this is so grade school immature and straight-up offensive.

Burger King, women don't like giving sandwiches fellatio. Shockingly enough. Based on past ad campaigns, Burger King thinks women think hamburgers are babies and now, penises, and that we'll stuff our pants to emulate Spongebob so we can drop it like it's hot in some weird, washed-up '80s hip-hop star's quasi-music video. A big shut up, please, to Burger King for their latest jaunt down Douchebag Avenue. BK execs, why don't you take your own advice and suck it (metaphorically speaking).

Comments

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And on a basic advertising

And on a basic advertising effectiveness level—this makes me LOSE my appetite. Gross.

Simply put...

That just makes me want to barf - not eat Burger King. Nice going, ad execs. Did you catch your brain in your zipper that morning?

Feminist/Activist/VBAC Mother of 2 Boys

Feminist/Activist/VBAC Mother of 2 Boys and a baby girl, born at home.

Shocking!

It's hard to believe ads like these are still being created. I'm worried it may never stop.

How awful

Way to go, Burger King. Alienating, offending, and disrespecting women is an awesome marketing strategy.

Are you serious? Get the

Are you serious? Get the fuck over it. Feminists get what the deserve. End of story.

Meaning what?

Oral sex with sandwiches? What is it you think we "deserve"?

lost?

I think you may have been looking for some OTHER Bitch Magazine.

argh

They don't even know what they're doing. They're not even SAVVILY offensive. They're not selling the burger, they're selling the chick. They've got her objectified so hard that she's actually groomed and posed to resemble a blow-up sex doll, and when they say "IT'LL BLOW YOU," they can only mean her and not the sandwich. In this analogy, YOU are the sandwich. SHE will blow you. The association/transference doesn't even happen.

Because of course it's not like we think they're trying to sell sandwiches to women, even fellatio-lovin' ones. Their audience is dudes (and women who submit to dude-privileged worldviews I guess, but not women who might identify with the human in the picture), and they've made the CONSUMER into the cocksucker.

I am now picturing a version of this ad with a guy in the lady position, but I can't decide whether it's one of those critiques of implicit homophobia that is, itself, homophobic by accident.

but for christ's sake, BK, you want the customer to posit his or herself as the EATER of the sandwich, not the sandwich itself. You are so stupid and gross and argh.

Of course they are not

Of course they are not selling to women. We don't eat large meaty sandwiches, ever. We are the 'it' in this scenario, and apparently the message, Men, is that if you don't have seven inches of your own go buy this sandwich and it will make brainless sex-toy women (which is apparently what we are) want to blow you.
I'm boycotting BK.

It doesn't stop there

One of my good friends who studies sexism and the meat industry, showed me this website the other day. It's a site called the Subservient Chicken, created by Burger King, where you find a person dressed up in a chicken suit wearing a garter belt, in what looks like a seedy hotel. The chicken is deemed the Subservient Chicken because the user gets to type in actions for the chicken to perform. I find this site more creepy than blatantly sexist, but I do believe the main premise rests on the feminization and sexualization of meat where meat consumption is solely a male activity. Not to mention the implications behind the word subservient. Check it out for yourself: http://www.subservientchicken.com/
Make sure to type in "go vegan;" the chicken definitely doesn't like that.
Not that I support Burger King's business anyway, but none of this is acceptable.

That Website

I couldn't believe that site you posted. They have no excuse. I don't see how they could ever attempt to defend themselves. I wish there was some way someone could take them to court, but it's morally wrong not legally wrong.

Could they not choose

Could they not choose between "It'll blow your mind" and "It'll blow you away"? Maybe they should've reserved the campaign for a chicken burger and sold it with "It'll blow your cock".

Incredible

This is absolute bullshit I can't believe they are allowed to put out something like this!!!

The message is clear...

Women, Burger King doesn't want your money.

But where's the poster of the sandwich getting cunnilingus?

Ridiculous

Well, another ad trying to keep women in the position men want. Hmmm....Hasn't this been going on since the beginning of time? We can do something about this, though. We can refuse to give BK our hard earned dollars. Let's boycott Burger King and show them the real power of women!

Sexual Violence

There's something reminiscent of sexual violence against women here. Unfortunately, that's all too common. But her shocked scared facial expression combined with the phrasing including "blow your mind" in this context don't seem to give the feeling that this is an experience that is exciting and wonderful. Especially considering the male-centric perspective, what it really seems to say is that she will be used to satisfy the man without consideration of her pain, pleasure, or opinion. And blowing her mind away makes me really uncomfortable here; reminiscent of "skull f&*c&ing" which is violence. This is sad, it really makes me sad. I second your question; how is it that this was signed off as acceptable by who ever is in charge? And why isn't there a bigger outcry?

bk, no way!

This seems to be a trend in advertising and bk is the worst example of it (or maybe that creepy chocolate guy Axe advert is...jury still out). It's like they target the man-boy-child demographic in an attempt to 'funny' and glorify immature imbecility. But I don't want them rockin' my demographic either because then we'd all be subjected to commercials equating their nasty food with faux 'girl power' or shoes or shopping or dieting or some such shit. Blech. Add this to my list 'Why I'm Moving to Mongolia'.

Blows My Mind Because It's Tasteless

Ads like this simply lack thought - did they really think it would appeal to women? Incredible! And it makes me throw up in my mouth a little to think of any guy who'd actually be influenced by this lowest-common-denominator marketing tactic. It's insulting to the reader all around, and I don't consider it clever or fun at all - it's a cheap joke.

And at times like this, it makes me even prouder to be a vegetarian.

I think what bothers me the

I think what bothers me the most is the weird dissociative trauma-vicitm-like blank look on her face.

As a man, I'm getting really

As a man, I'm getting really tired of this crap being flung in my direction in hopes that my overcharged libido and supposed "absence of critical though"t will allow it to stick. Society as a whole is damaged with garbage like this. I haven't eaten at Burger King in nearly a year since I noticed their commercials. I've also taken a stand to stop frequenting a product/chain that insults women like my two young daughters, as well as myself. Not all men are instantly turned into mindless consumers when we see an oversexualized woman. I'm looking at you Axe, Tag, Burger King, CK, and every Fast and Furious movie.

how refreshing ...

... to hear words such as the aforementioned coming from a man who, I am assuming, does not seem to display the over-sexed, over-macho, eternal frat-boy stereotype I see/hear too much of in in my conservative, "red-leaning" community - in and out of the office. You very much sound like a good, concerned parent of daughters.

Tell me, how do you feel about PETA? While PETA would be among the first to tell folks to stay away from Burger King (Because they serve beef, fish, dairy, and poultry products), they would do so by having naked women protesting outside of BK establishments. This intrigued mind is very much wondering because their consistent hypocrisy offends me probably even more than over-sexed, over-macho, eternal frat-boys.

PETA...I'm not a fan at all.

PETA...I'm not a fan at all. Their sexualization of women to draw attention to their cause, invalidates their message when they have to resort to such a low common denominator, because I guarantee the "target audience" isn't hearing it when they see half/fully naked women. I also find their tactics of exaggerating the problem or omitting information that conflicts with their assertions to be harmful to their cause. I am a believer in both cruelty free products and protecting the environment (McDonalds being such an egregious offender that I haven't given them a dime in nearly 7 years), but hate when the data gets skewed for both causes, because it leaves a valid opening for detractors to question all the evidence, even the valid pieces. Not every chicken farmer supplying KFC actively abuses their animals by beating them, and spitting tobacco juice in their eyes, as it is financially unsound to damage their product intentionally. Things like this invalidate the truly horrific conditions of certain California dairy "farms" and other such mass production facilities, in the minds of people that could be useful allies to the cause. I visited one once, and couldnt touch a related product for nearly a month without feeling nautious. I still do eat meat, but work hard to use products that are approved by the humane farm animal care program.

Apologies for the digression, that just happens to be one of my hot buttons, because its essentially shooting yourself in the foot because you were swinging the gun and shouting to attract attention.

I too find the sacrificing of their decency and the hypocrisy to be more offensive than other transgression often times because they know better, and should be better than that. Some of the neanderthal-esque frat boy behavior upheld in our society is so ingrained in some that its difficult to penetrate, as they see normalcy in their patterns.

*high five*

Beautiful rant! And you can bet this mouth and set of tits isn't going anywhere near a BK Lounge anytime soon. They "aim" at dudes, but any advertising text will tell you it's the woman who decides on expenditures not the man.

perhaps they're aiming at

perhaps they're aiming at the single crowd of men.

What to do with that saved money...

Take all the money you're saving by not eating at burger king, because of that ad, and put it in a jar. In time most of you may have enough money to buy a sense of humor. Please do so, life will be so much better for you. Really people, does a BK print ad matter that much? Worry less about nonsense like that and put that energy towards helping homeless people, feeding the hungry, taking care of the sick and the dying. You want to be angry about something, be angry that there are people in the world who survive off the garbage of others. Let that get you pissed off enough to try and make a difference. Maybe..just maybe...there are more important issues to take care of before protesting a 'tasteless' ad.

wtf?

That is so assinine. "Don't worry about the message being sent out about women because there are people starving elsewhere"? "Go buy a sense of humor" First of all if you think this is funny then there is something seriously wrong. Do you think its funny to dehumanize women? Do you think its funny for young children or for young men and women to see an advertisement shoving meat into a frightened looking blow/up doll/ women's mouth, as if it is normal or comical? Is that really the message you want sent to our youth? This is the exact kind of thing that causes so much violence against women, because people get it into their schema that this is what women are and how they should be treated. We know that boycotting burger king isn't going to save the world, but one less ad like this is a good first step in the right direction. And what is with the idea that because people complain about one injustice they automatically don't care about the rest of the world.
Thats like saying if you give to an orphanage you are automatically taking away from an animal shelter.
What makes you think we can't do both?

Honestly!

They just got on my "write a letter telling them that I am no longer going to patronize their business" list.

A "mans" response...

A male "friends" response to this criticism.

"Bitch is being hypocritical by calling out all these fast food companies for sexualizing females to sell food while they're using an anti-feminine slur perpetuating the "dirtiness" of the feminine sexual parts.

If they wanna nitpick, then let's look at the complete picture here. Expectations about female sexuality are so deep in our society that I think it's unfair to call out ads using comedic stereotyping such as they did in their past posts. I know a lot of girls that I suspect wouldn't even think to be offended by that.

And the last thing girls need to preach a case to men about desexualization is a magazine of angry "bitch"es "bitch"ing about any reference to gender. Most men just stop listening."

disappointing to say the least

Firstly what slur is being

Firstly what slur is being used that perpetuates the dirtiness of female sexual parts is your "friend" referring to? Just because something is socially ingrained doesn't mean its safe from criticism. Without that we wouldn't have had the Renaissance, the Enlightenment period, integration, the civil rights movements, all of which were criticisms against and attempts to change the status quo. I'm sorry, but a blow up doll like woman getting ready to swallow a seven incher isn't comedic, it's lazy and base at its best. Key word for the remainder, you know "girls" that wouldn't be offended; this is either your inability to recognize your friends as mature women young or old, or simply that they're too young to grasp the rediculousness of this ad. Not everyone needs to take offense at this, but its not excused completely either. If your "friend" bothered reading this magazine at all he'd know its "angry bitches preaching to men about desexualization." is so far from what its about it's laughable. It's about social issues, empowerment, debating feminism in general, and an outlet for women to simply express themselves (as well as some men, as this website has often engaged me in serious exchange and debate). Your friend sounds like a stunted teenage boy angry that women would dare criticize something he finds funny like poor attempts at sex jokes. Nothing in a free and enlightened society is ever unfair to be criticized, because you can always counter intelligently why you disagree.

dirty slur

The slur he was referencing was the use of "douchebags" to decry the BK advertisers.

It's always an interesting

It's always an interesting choice: how to respond to people who are as defensive and mean as your "friend." However, we do all run into self righteous a-holes from time to time. Why do they think that they are the victims in a world where racism, sexism or other things are pointed out? I was watching an episode of Bill Maher the other day, and one of the guests said "calling someone a racist is the worst thing you can do." I thought to myself, "sure, INCORRECTLY calling someone a racist is kind of problematic, but isn't actually being a racist the worst thing?"

Next time, point out to your "friend" that his use of hypocritical is wrong. As pointed out in the wikipedia entry for hypocrisy: "Hypocrisy is the act of pretending that one has beliefs, opinions, virtues, feelings, qualities or standards that they do not actually have; this is usually done in order to mask their actual motives or feelings; falseness...Self-contradiction is not necessarily synonymous with hypocrisy." So, at best this is a situation of self-contradiction not hypocrisy, although with a clearer understanding of the way both "douchebag" and "bitch" are used within the blog, he's definitely wrong given context.

That's how I like to approach these situations, because I've found defensive sexism denying a-holes love grammar lessons :)

More rants from my "friend"

"I wholeheartedly agree that this recent ad is just ridiculous, but the previous commercials are another ballgame. They're not as mysogynistic, and simply play on basic female stereotypes, the way you'd make a joke about guys watching football and drinking beer. I'm not that kind of guy, but I hardly take offense to a comedic bit suggesting all guys are like that."

"Now, I'm not suggesting women roll with whatever dismissive and dominating attitudes get thrown their way, I'm just suggesting that at this point a different tact than the old "angry, uncompromising feminist" stereotype would probably do more to unite a greater variety of people and compel them to action. For instance, if they had simply come out with this commercial and said "It's mysoginistic, it's offensive, and BK should apologize for it" I'd be like "Yeah, absolutely! Where do I sign the petition?" But instead, I see this chain of articles where they take offense to seemingly any commercial referencing gender, and that just makes me tune out. I've no desire to support their viewpoint. I'll wait for a group that I can wholly agree with."

"I'm sure I have attitudes about the differences between the sexes that not all women (such as yourself) would agree with. And a lot of the sexism in the world is so ingrained that even many women wouldn't see the harm in ads like these. But I honestly don't think much is accomplished by raging with indignation against them. I'm someone who actually does see/believe in the subtle psychology of the kind of pervasive message some ads can send. But to convince those IN the status quo or otherwise blind to that, you're going to need insightful arguments, calmly and eloquently stated, expert witnesses, tests, etc. Because otherwise those people have no reason to sit around and be yelled at for happening to be on top or oblivious. In short, you get more flies with honey than vinegar."

Burger Kind Ad

In terms of the positive changes that have come about for women in the last century, you're quite wrong about "honey catching more flies than vinegar".

EVERY CHANGE FOR WOMEN (women getting the vote, getting the right to equal pay, getting the right to wear pants to school/work, the right to a legal abortion, the right to equal sports facilities, etc. etc. etc.) came about only because of vigorous AND ANGRY grass roots movements in which women openly expressed their OUTRAGE at living in unequal conditions. Later on, when the women had been vociferous enough to "threaten the system", the politicians came along and "made nice" to get legislation passed (the place for the "honey", as opposed to "vinegar"). If you study the actual history of the advances of women, you'll see that it's actually our ANGER that gets things going. Of course, good arguments (which we've always put forth also), help, but they definitely don't work without the "noise in the street" to get attention onto the injustice in the first place. Check it out.

How is this supposed to appeal to a wide market?

As a heterosexual male, what am I supposed to get out of this advertising? Basically, what they're saying is: "Burger King... It's a Penis." They took something I would enjoy (a delicious steak sandwich) and turned it into something only a fraction of the public is interested in (performing oral sex). Who is the marketing genius behind this?

LOL. Feminism. Randomly

LOL. Feminism. Randomly stumbled onto this site...and what a blast from the 90's. If you have noticed the trend lately in many forms of media is to move away from the PC tip-toeing of the last decade. Why? Because it pisses people the fuck off. I would rather associate myself with black friends who can take stereotype jokes and a woman who can take a joke that might be considered gender insensitive. And I happily take it in return. Its called having fun and enjoying your life, not shitting yourself over every possible negative interpretation you can think of in a message. People who make themselves miserable like this aren't large enough a demographic to worry about. Get in touch.

Burger King Ad

LOL, do youi really find that laughing at jokes that put you--and your entire gender (assuming you are a woman) down to be "fun"? I have found, in a lifetime of being in those situations, that the "fun" means you have to suppress your natural anger responses in order to join the crowd and laugh. In the end, repressing part of yourself catches up with you--in a subtle and not-so-subtle eating away at your self esteem. I understand that there's alot of pressure to "play along to get along". But there's also being true to yourself. Living your true life is actually the most "fun."

About Burger King and its lack of caring about its female customers--or its assuming we're so brain dead that we don't know when we're being insulted, WHY DOESN'T EVERYONE WHO RESPONDED (HERE) WITH DISGUST ABOUT THE AD, SEND THEIR MESSAGE TO BURGER KING??? Otherwise we're kind of wasting our outrage. We have to threaten them where it hurts--in the pocketbook. And I've heard that companies ARE "sensitized" when they get a strong response. Can anyone post the "customer response email address" or the equivalent, for Burger King? (or just google it and forward your response).

OMG

What are you people talking about?! 43 years of living and that is easily the best thing I've ever seen! My mom thought is was bad though...

bad move for Burger King

Talk about poor taste.

Maybe you're just not

Maybe you're just not getting it, taking things too seriously and whatnot. It's a joke, don't freak out because it's not in YOUR taste. Some people will look at this, laugh and then go on with their lives. Maybe get a big ol' meat meal later from BK. Calm down and relax your sphincter for a few seconds, you're probably not their target market.

Seriously?

Chill the fuck out bitches... its a joke. Are you taking it too seriously? Does the pope blow little kids? the answer to both: yes...