He's taken the role of "ladies man" to new levels on How I Met Your Mother, played himself as a child actor turned mega-douche in the Harold & Kumar movies, and even used his rep for machismo to shill Old Spice.

So why should feminists be crushing? Because he's redefining the way masculinity is portrayed in pop culture.

In the lovely city of Milwaukee lies an amazing feminist bookstore called Broad Vocabulary. I had the pleasure of visiting the store this summer, on a fundraising trip for Bitch. It was truly one of my highlights: I love bookstores, I love feminist bookstores, and I especially love feminist radical bookstores like Broad Vocabulary. 

I guess I can't say I was too surprised when I heard the news yesterday that they might be closing -- feminist bookstores (and independent bookstores more generally) are closing left and right these days, the most recent one being Word Is Out in Colorado.