"Analysis is hard, it’s complicated, and it disturbs the comfortable simplicity of familiar worldviews." So writes Susan Bordo, professor of English and women’s studies at the University of Kentucky. And she should know: Her incisive writings on a wide variety of topics cut through thickets of controversy and rhetoric to produce a fine, elegant, and, above all, resonant analysis.
To stroll the aisles of your local Toys “R” Us is to venture into the heart of gender darkness. Whether you believe that boys emerge from the womb with dump trucks clutched in their tiny fists or see toys as an early means by which kids are trained to hew to culturally determined gender differences, you’ll find plenty of evidence to back you up. (It basically comes down to how you interpret all that pink.)
When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.