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Race Card: Maybelline’s “Asian Eyes” Faux Pas

Social Commentary post by Nadra Kareem, February 9, 2010 - 4:00pm; tagged Asian women, makeup, Maybelline, race card, racial stereotypes.

Makeup giant Maybelline has a newsletter of sorts in which consumers answer a few questions and get tips on choosing products most suitable for their look. An Asian-Canadian blogger who uses the moniker Rasilla was happy enough to answer Maybelline’s questions about her appearance. But after choosing “brown” for eye-color, Rasilla was asked to select the shape of her eyes. Her options? Close set, wide set, hooded, Asian, almond, down-turned, deep-set, prominent and centered. Let’s backtrack for a moment. One of the options was Asian. That’s right, Asian. Rasilla wasn’t too pleased about this.

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