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Results 1 - 10 of 14

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Because apparently corn syrup needs defending

Bitch on Wheels post by Debbie Rasmussen, September 7, 2008 - 11:52pm; tagged advertising, Corn Refiners Association, corn syrup, food, food politics.
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10 comments

Beauty Secrets

The New Cosmetic Cover-up
Beauty Secrets
Article by Jacqueline Houton, Illustrated by Taryn Egan, appeared in issue Loud; published in 2008; filed under Consumer culture; tagged advertising, beauty, beauty products, corporate ickiness, Cosmetic Ingrediet Review, cosmetics, FDA, health, women's magazines.

From the pages of every mainstream women’s magazine—between the list of 43 things every confident woman knows and the six-week ab-blasting plan—the ads beckon. Conditioners enriched with vitamins vow to make each strand 10 times stronger. Undereye concealers containing white-tea antioxidants claim to combat the cellular damage that deepens those oh-so-unsightly dark circles. Pricey foundations promise to rejuvenate the face at the molecular level with the new Pro-Xylane compound, carefully extracted from Eastern European beech trees.

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39 comments

Tree So Horny

Can Sex Sell Environmentalism?
Tree So Horny
Article by Rebecca Onion, Illustrated by Corey Pierce, appeared in issue Hot & Bothered; published in 2006; filed under Activism; tagged advertising, beauty standards, environmentalism, porn, sex.

What you think about Fuck for Forest, a Berlin-based website that lets subscribers watch videos of environmental activists doing the nasty, depends in part on what you think about porn as a whole. If you think it’s liberating, empowering, and fun for the folks involved, then you can feel good about supporting an organization that channels its massive earning potential toward worthy antideforestation efforts—unlike regular internet porn, the dollars you spend aren’t paying for the gold plating on some smarmy webmaster’s hot tub.

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5 comments

Five Conversations About One Thing - Joe Kelly

An interview with Joe Kelly by Ayun Halliday, Illustrated by Photo of Halliday by DA Photography, appeared in issue Masculinity; published in 2005; filed under Activism; tagged advertising, Ayun Halliday, daughters, fatherhood, Joe Kelly, magazines, media, New Moon, parenting.
Years ago, Joe Kelly noticed a Maidenform ad reading “Inner beauty only goes so far” on the side of a city bus, and was hor­­ri­fied to imagine one of his young daughters as the subject of it. As one of the founders, with wife Nancy Gruver, of New Moon: The Maga­zine for Girls and Their Dreams, an award-winning, youth-edited publication, Kelly was well aware that the relationships between girls and their fathers hold an importance that’s too often dismissed or overlooked.
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1 comment

Kiss Me, I'm a Fashionable Bigot

Cashing In on Misguided Irony
Article by Rachel Fudge, Illustrated by Danforth France, appeared in issue Fake; published in 2004; filed under Social commentary; tagged advertising, pc, politically correct, politically incorrect, race, stereotypes.

Two years ago, the preppy mall staple Abercrombie & Fitch released a line of t-shirts that paired early 1900s–style caricatures of Chinese men (complete with coolie hats, big grins, and slanted eyes) with slogans like “Wong Brothers Laundry Service—Two Wongs Can Make It White” and “Wok-N-Bowl—Let the Good Times Roll—Chinese Food & Bowling.” The clothing chain then professed great surprise when Asian-American activists cried foul; A&F’s pr flack Hampton Carney told the San Francisco Chronicle, “We personally thought Asians would love this t-shirt.... We are truly and deeply sorry we’ve offended people.” As a result of continued protests, the shirts were eventually pulled from stores (and quickly became hot commodities on Ebay).

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2 comments

Beauty and the Feast

The Cosmetic Industry's Female Feeding Frenzy
Beauty and the Feast
Article by Juliana Tringali, Illustrated by Carrie Christian, appeared in issue Taste & Appetite; published in 2004; filed under Consumer culture; tagged advertising, appetite, beauty, beauty products, craving, diet, eating, food, guilt, hunger, skin care.

The first thing you see is food. a breastlike dome of cake towers at the top of t­he ad, frosted pink with a raspberry on top. “It’s like dessert for your legs,” declares the text, and just in case this copy wasn’t clear, below it a pair of cellulite-free gams balances a bottle of Skintimate After-Shave Gel in lieu of icing.

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2 comments

Bodies of Work

Lisa Jervis talks to philosopher Susan Bordo
An interview with Susan Bordo by Lisa Jervis, appeared in issue Maturity & Immaturity; published in 2003; filed under Consumer culture; tagged advertising, body image, eating disorders, gender, media.
“Analysis is hard, it’s complicated, and it disturbs the comfortable simplicity of familiar worldviews.” So writes Susan Bordo, professor of English and women’s studies at the University of Kentucky. And she should know: Her incisive writings on a wide variety of topics cut through thickets of controversy and rhetoric to produce a fine, elegant, and, above all, resonant analysis.
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0 comments

Editors' Letter: Issue 10

"How Do You Feel About Porn?"

When we put this question into our reader survey, we expected a wide variety of responses. And we got them. 


“I write it/act in it”: 6 percent


“I like to look at it”: 36 percent


“It’s ok for other people, but it’s not my bag”: 30 percent


“I don’t like it, but what other people do is their business”: 20 percent


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4 comments

Ten Things to Hate About Jane

Article by Andi Zeisler, Lisa Jervis, Rita Hao, appeared in issue Fighting Back; published in 1999; filed under Consumer culture; tagged advertising, body image, fashion, Jane, magazines, publishing, sassy.

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.

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7 comments

Whee! #2

Some Cockle-Warming Tidbits
Here’s to Roseanne’s succinct feminist history lesson... Seventeen is actually giving good advice these days. Question: “I masturbate often. Am I normal?” Answer: “Completely normal... 3rd Rock from the Sun may be a wholly silly show that underuses the comic talents of Jane Curtin and overuses the familiar aliens-on-earth premise... We never thought we’d see a classic of masturbation literature on national tv...
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4 comments
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