Nostalgia for the past has been rearing its feathered head in marketing campaigns over the past several years, and it doesn't look like it's going anywhere. Retro styles, re-released music, and 80s cartoons (Transformers, anyone?) are being made over for the new millennium as consumable items for a whole new crop of youngsters with babysitting money burning a whole in their pockets. And while I'm all for nostalgia, something just doesn't seem right about how these products are being revamped. Not only are their makeovers subtly (and not-so-subtly) sexist, they are also poorly designed and downright boring.
For the love of god, what will it be next? This is not Burger King's first rodeo, in terms of terrible, sexist advertising, but it might be the raunchiest and therefore the most abhor-able. There is no reading between the lines here, no smoke and mirrors as far as the imagery and message are concerned. So who the hell keeps getting this smut on their desk and signing off on it? In past blogs, we've tackled this b.s. once or twice before, and you'd think they'd eventually get over the tired, easy, douchebag messaging. "Fill your desire for something long, juicy and flame-grilled"? For the love of... Please, please, this is so grade school immature and straight-up offensive.
Burger King, women don't like giving sandwiches fellatio. Shockingly enough. Based on past ad campaigns, Burger King thinks women think hamburgers are babies and now, penises, and that we'll stuff our pants to emulate Spongebob so we can drop it like it's hot in some weird, washed-up '80s hip-hop star's quasi-music video. A big shut up, please, to Burger King for their latest jaunt down Douchebag Avenue. BK execs, why don't you take your own advice and suck it (metaphorically speaking).