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PETA is in some hot water (again) for using first lady Michelle Obama's image in one of their ads without her permission. PETA pres Ingrid Newkirk says they didn't get Obama's permission because, well, they knew she would have said no. Since this is the same rationale I used when I "borrowed" my mom's car before I had a driver's license, I happen to know firsthand that the I-didn't-ask-because-you'd-say-no excuse doesn't work too well. Here's the ad:

Friend of Bitch (and Beaker Bitch blogger) Sarah Mirk posted a great piece over at Blogtown PDX yesterday on the new (and oh-so-unfortunate) PETA billboard in Florida, and the subsequent protest of PETA President Ingrid Newkirk's book signing at Powell's Books here in Portland. The offending billboard:

Seriously, PETA? I think I've lost enough weight already barfing at your ad campaigns

On Tuesday evening, the Portland Feminist Action League stood inside (and then outside once they were kicked out) of Powell's and gave Ingrid Newkirk (and her fans) a piece of their minds.

Video by Sarah Mirk after the jump!

Good thing Carol Adams' The Sexual Politics of Meat is being re-released this year. Twenty years after its original publication and still PETA thinks objectifying women is an effective strategy to end animal cruelty.