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Sex, Videotape, and Fries

The Box post by Juliana Tringali, March 5, 2009 - 3:51pm; tagged advertising, Burger King, Carl's Junior, Fast food, hamburgers, Peta.

Wow, Burger King did it. I was sure Carl's Junior had this in the bag, but no. Burger King has actually succeeded in airing the most sexist fast food commercial of all time. I’m talking, of course, about the ad for BK Burger Shots.

Where do I even begin? Let’s start with the idea that women are so baby-obsessed that they think everything small is a baby. Which leads us to the even weirder idea that when women think they are in the presence of a baby, they make orgasm sounds and want to do whoever is holding said baby/small thing/BK burger shot. But what offends me most is the assumption that hamburgers are so alien to women that they don’t even know you’re supposed to eat them.

 

[Also posted at Love in the Living Room]

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