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[×] sassy

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  • Consumer culture (1)
  • Social commentary (2)

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  • Article (3)

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  • 1999 (1)
  • 1996 (2)

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Ten Things to Hate About Jane

Article by Andi Zeisler, Lisa Jervis, Rita Hao, appeared in issue Fighting Back; published in 1999; filed under Consumer culture; tagged advertising, body image, fashion, Jane, magazines, publishing, sassy.

When we heard that Jane Pratt, the former editor of Sassy—the sharp, celebrated teen mag that above all was absolutely unwilling to pull its readers into the spiral of insecurity and product consumption so endemic to all others in the genre—was launching a new grown-up glossy, we, along with other feminist pop culture junkies nationwide, squealed with excitement. Then Jane launched. And we weren’t excited anymore. Here’s why.

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7 comments

Sassy Responds

Not to Us, Of Course...
Article by Lisa Jervis, appeared in issue Issue #2; published in 1996; filed under Social commentary; tagged magazines, mainstream, media, media critique, misogyny, sassy, stereotypes, teens.

...
but to other perceptive and right-on readers who are as upset as we are about the changes. And guess what?
The editors are defensive as hell.

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0 comments

Bait and Switch Sassy

Article by Lisa Jervis, appeared in issue Premiere; published in 1996; filed under Social commentary; tagged gender roles, magazines, media, misogyny, sassy, sexuality, stereotypes, teens.

Back in March a horrible thing happened. After a few months of checking the newsstands for my beloved Sassy, wondering what the hell was up and why I couldn’t find it anywhere, suddenly there it was—mutilated almost beyond recognition. Peterson Publishing (they also own Guns & Ammo) bought Sassy, replaced the entire staff, and gutted the editorial philosophy—and the new staff is trying to pretend that it’s the same magazine it always was.

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