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It's hard not to feel ambivalent about the Oscars. The nominations and winners are decided by a set of disparate criteria (artistic achievement, industry clout, reputation, studio alignment, marketing dollars) and a voting body that is largely irrelevant to most moviegoers. Still, getting nominated - and winning! - contributes handily to the artistic credibility and financial success of those lucky enough to receive a nod. Oscars also play a big part in helping studios decide what and whom to finance. Which is why it's really no surprise that The Curious Case of Benjamin Button cleaned up in the nominations this year: it's just another Forrest Gump.

