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Let's say that you're out at a bar, and you meet an attractive girl. You want to talk to her, but you are completely devoid of all redeeming qualities and are literally incapable of striking up a conversation with anyone, let alone someone you hope to have sex with. Before now, you'd probably have to run to the bathroom and consult your Tucker Max paperback for potential date rape tactics, but not anymore. No, now there is an AMP iPhone app that will do all of the dirty work of "manipulating degrading figuring women out" for you.

Whether it's his offhand-way of dropping misogyny, his female-rating system that puts how-many-beers-til-she's-hot-Yalies to shame, or his website that requires only the most minimal of minimal perusals to incite any feminist, it's not difficult to dislike Tucker Max. He's been utterly dissed by the Hater, called a "gender traitor" by Glamour's Ryan Dodge, and this is most definitely not the first time he's been called douchebag. But as a self-professed asshole, Tucker Max would no doubt affectionately embrace this week's Douchebag Decree title. Therein lies the problem: a compelte willingness to embody--and market--being a D-bag.

And with a movie based on his best-selling (yep!) book I Hope They Serve Beer in Hell coming out Sept. 25 and a second book Assholes Finish First coming down the pipeline (customers who bought this item also bought The Complete A**hole's Guide to Handling Chicks!), Tucker Max isn't going off the radar any time soon. But why care?