Did anyone else notice the bizarre sexism during the commercial breaks on last night's episode of Mad Men? I can accept that a healthy dose of douchiness comes with the territory when I decide to watch currently airing episodes of a show instead of waiting for it to come out on DVD, but I honestly felt creeped out by how skewed all of last night's ads were toward a male (and sexist) audience. Could it be that, because the show itself portrays a stylized hypermasculinity, advertisers are missing the context and coming up with campaigns to try and match Mad Men's outdated sexism?
I saw ads for (and this is just what I can remember): Lipitor, Viagra, NFL Sunday Ticket, and more, all aimed at middle-aged men who I didn't think were following Peggy Olsen's rise to the top all that closely. Oh, and let us not forget this gem, from Clorox:
Because, you know, sometimes even MEN do the laundry! And Clorox apparently dragged that ad out of its archives (here is a Feministing post on it from two years ago) just for Mad Men. WTF?
The Washington Post article linked above, for example, is pretty straightforward. It explains that scientists in Britain tested 17 male and female financial traders for their testosterone levels and then had them play a money game involving risky or safe investments. The people with high testosterone, regardless of gender, chose the riskier investments. But the article makes the mistake right off the bat of saying the study is about "male hormone testosterone." A study whose results should break down gender differences instead is framed as reinforcing them: only women who have high testosterone (which is not a male hormone. It's found in both men and women) act like men. Smaller news sources riff on the same mistake , framing finance as a career for men and viewing women who become bankers as therefore acting like men.
Science journal Nature wins the award for best coverage. They refer to the phenomena as simply "traders' testosterone"—a refreshingly ungendered term.
But whatever, the WaPo's faulty framing is small potatoes compared to this headline from The Economist: "Hormones, not sexism, explain why fewer women than men work in banks." Uh... WTF Economist? This study did not look at reasons women work in banks, it doesn't examine social norms or widespread career statistics. Extrapolating that the presence of one hormone can explain away decades of female career choices is totally unfounded and provides dangerous fodder to folks who want to believe we live in a post-sexism society.
And on the far fringe of poor reporting lies the Press Association who conjured up this bizarre headline from the study: "Risky women are 'hungry for sex.'" I'm not even going to get started on that one.
It wasn't until moving to India that I realized just how much I'd been taking toilets for granted, and it wasn't until coming across the newly published Ladies and Gents: Public Toilets and Gender that I realized the extent of what I'd been missing. So, naturally, I decided it was time to dive head first into the loo… metaphorically, of course.
After interviewing Olga Gershenson and Barbara Penner, the authors of the book, I needed some visual to accompany my article—no small feat for a piece on toilets—so I turned to Google to see what was available in the way of tasteful toilet art. Instead I found gender reification and male sexual anxiety.
Since 2004 CouchSurfing.org has provided a way for budget travelers to connect with people across the world to take advantage of free hospitality—from a place to sleep to acting as a tour guide to simply meeting for a coffee. But do the site administrators go far enough to ensure its members aren't sexual predators?
The healthcare debate this week has certainly been a lot of fingerpointing. In an effort to quash false rumors surrounding Obama's new healthcare plan (please let's never discuss the phrase "death panels" again), the White House went so far as to launch a "reality check" website. But one issue that's missing from the White House site is abortion. Despite the lack of an official White House debunk, the public dialogue on abortion has been just as packed with misinformation and exaggeration as the rest of the national conversation about healthcare reform.
That idea is aided by misleading statements from mainstream politicians. Representative John Boehner (R-Ohio) penned a piece in the National Review spelling out his take on Obama's healthcare plan:
"Fact: The bill as currently written will allow the federal government to classify abortion as an "essential benefit" — a health-care right that would be guaranteed to all Americans. This will make it illegal for health-care providers nationwide — even Catholic and religious-based hospitals with missions that reflect a fundamental moral objection to the killing of the unborn — to provide anything less than abortion on demand for anyone who seeks it."
But when the Denver Post ran a health care fact check, they showed that Boehner's "fact" is actually false. The Post explains that Obama's current health care plan does not override the federal law that bans Medicaid from paying for abortions except in cases involving rape, incest or when the mother's life is in danger. An amendment pushed by Lois Capps (D-CA) allows public and private healthcare plans to cover abortions in other cases, but they can't use federal dollars.
This past week the London Paper brings us news of the September unveiling of a fancy (and expensive) new "Sex Pistol" ice cream cocktail at Selfridge's. Loaded with additives like guarana and argenine, it's billed as "claiming to have similar effect to the libido-boosting drug Viagra." Normally, I don't think you can ever go wrong with ice cream, but reading about this made me roll my eyes so hard I thought they'd get stuck to the underside of my skull. Viagra ice cream? Bitch, please. I am so OVER Viagra.
In Monday's post I asked if you could name five women directors off the top of your head and encouraged you to share some favorite females behind the lens. And WOW, between us we came up with nearly 70!
Since there are few things I enjoy more than compiling research and sharing information (Heck, it's one of the reasons why I'm a writer) I've put together a list of all the women directors you posted in the comments section, along with the title of one or two of their movies. I hope it will serve as a good reference resource for sister (and fellow) feminist film geeks.
I also wanted to re-raise a question I asked in that post that wasn't addressed: Do you think women directors (and by extension women screenwriters) reflect women's lives and handle women's issues more authentically than men? More responsibly?