We have an endless fascination with tales of women and revenge, from cheating husbands forced to grovel in public to a little well-executed arson in an evil ex's home. But while schadenfreude makes for fun reading, does the media's rush to cover stories of public payback help perpetuate stereotypes of women as victims and men as wrongdoers? Or is revenge just really that sweet?
In Mumbai and Delhi, several fashion designers are making their radical politics known on the runway, and in fashion capital New York City, one Indian woman is drawing attention to the need for quality education for children living in the slums of her homeland with one little black dress.
One swift glance at the People of WalMart blog and I've got all the fodder I need to write this post. It's almost too easy to critique it. This site is an example of what happens when people fail to have class consciousness, folks.
I read a lot, and in my perusal of the Interweb today I came across several international television commercials that had me wrinkling my nose, furrowing my brow, and rolling my eyes. I'm not easily offended, and really, I'm not sure it's a feeling of offense that has me writing this post. It is more a response to my disappointment with the lack of creativity on the part of advertisers, feeling of boredom with their attempts at sensationalism, and surprise at the lack of sensitivity regarding a recent act of terrorism that has had global repercussions.
While I'm personally in no way rattled by the acquisition/merger, I do think that it provides some opportunities to discuss gender, entertainment and marketing.
Marvel has over 70 years of history, and Disney will have access to over 5,000 characters (though the ones that have been mentioned most in the past week are the most profitable: Spider-Man, Iron Man, and the X-Men. Hmmmmm . … what could be missing here?)
The deal has included lots of business speak about "brands," "vertical integration," "long-term growth," "value creation," and my favorite, "synergy," (mostly because it reminds me of 30 Rock's Jack Donaghy telling Liz Lemon to "never badmouth synergy"). There certainly will be many opportunities for profit, but I'm interested in how y'all respond to the fact that one of Disney's major motivating factors has been securing a young male demographic.
I'm vegan. I think cruelty to animals is unnecessary and unjust. I don't eat animals. I don't wear them. And I don't kill them for sport. However, Ella Es el Matador isn't a film about animal rights, and treating it as such does it an enormous injustice. I don't believe in prioritizing a conversation about cruelty enacted on bulls over one about cruelty enacted on women while discussing a beautiful and melancholy film exploring the world of bullfighting through the eyes of female matadors—so I won't.
Did anyone else notice the bizarre sexism during the commercial breaks on last night's episode of Mad Men? I can accept that a healthy dose of douchiness comes with the territory when I decide to watch currently airing episodes of a show instead of waiting for it to come out on DVD, but I honestly felt creeped out by how skewed all of last night's ads were toward a male (and sexist) audience. Could it be that, because the show itself portrays a stylized hypermasculinity, advertisers are missing the context and coming up with campaigns to try and match Mad Men's outdated sexism?
I saw ads for (and this is just what I can remember): Lipitor, Viagra, NFL Sunday Ticket, and more, all aimed at middle-aged men who I didn't think were following Peggy Olsen's rise to the top all that closely. Oh, and let us not forget this gem, from Clorox:
Because, you know, sometimes even MEN do the laundry! And Clorox apparently dragged that ad out of its archives (here is a Feministing post on it from two years ago) just for Mad Men. WTF?