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Social Commentary

Lady Liquor: Race, marketing and uneasy relationships

Social Commentary post by christenmccurdy on November 21, 2012 - 1:57pm; tagged capitalism, celebrity endorsements, Chuck D, cognac, Cristal, Landy, malt liquor, marketing, Martha Stewart, mashed potatoes, product placement, Race, Snoop Dogg, Snoop Lion, Thanksgiving champagne.
It doesn't surprise me that Snoop took the opportunity to engage in a little product placement, though he's also joked about pot brownies on Martha's show. What's more interesting is that Landy's deal with Snoop appears to be a case of the tail wagging the dog. References to cognac started appearing in hip-hop lyrics as early as the 1990s – somewhat, it seems, to the surprise of cognac makers. Previously the brandy (named for the region in France where it's made) was marketed to older, upper-class and upper-middle class white folks, at least in the U.S.

After a few years, the stodgy, slumping cognac industry seized on the trend and started enlisting rappers for endorsement deals; right after Snoop was shown pouring yak into mashed potatoes, Hennessy released a special edition cognac to celebrate Obama's inauguration.

African-Americans probably don't make up the percent of the market that some cognac makers claim. But the cognac industry continues to court African-American customers heavily, and rappers are still coveted spokespeople for luxury booze (even if they're also, uh, shilling for Hot Pockets).

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Pumped Up Kids: New report shows adolescents hit the gym (and the steroids) in search of muscles

Social Commentary post by Kelsey Wallace on November 20, 2012 - 7:00pm; tagged body image, teens.
According to a New York Times piece from earlier this week, teens still work out to lose weight just like they did in my mom's day, but that’s not all: A recent study shows that boys are increasing their workout routines, and they’re increasing their “muscle-enhancing behaviors” (everything from diet changes to steroid use) along with them.

a young man lifting weights in front of the mirror at the gym
Béatrice de Géa for The New York Times
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Notes on Camp: Soapbox Feminist Camp Wants YOU!

Social Commentary post by Guest Star on November 14, 2012 - 2:58pm; tagged feminism, Soapbox.

Feminist Boot Camp infographic

At Feminist Camp, there's no bug juice, no panty raids, and no singing around a campfire, but that doesn't mean it's not an experience you'll remember forever. Soapbox, Inc., the speakers' bureau and training organization founded by activists and Manifesta authors Amy Richards and Jennifer Baumgardner, hosts two camps per year, and registration is currently open for the Winter 2013 session (previously known as Feminist Winter Term). The weeklong camp immerses attendees in feminist advocacy, policy, art, and more, spending each day meeting with organizations like Third Wave Foundation and Sistas on the Rise, as well as individuals who have made feminism integral to their careers.

Former Camper NC Eakin, who attended in Winter 2010 and now works at a feminist nonprofit in New York City and blogs at Genderqueer Fashionista, has a rundown of what made the experience so worthwhile.

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Lady Liquor: Teri Fahrendorf and the Pink Boots Society

Social Commentary post by christenmccurdy on November 12, 2012 - 3:26pm; tagged beer, brewers association, female brewers, pink, pink boots society, siebel institute of technology, teri fahrendorf.

Teri Fahrendorf, president of the Pink Boots Society, stands in front of her truck and trailer wearing pink bootsLast week I had the pleasure of talking with Teri Fahrendorf, who started the Pink Boots Society in 2007 after a road trip to check out breweries all over the country. Again and again, she said, she encountered women who worked in craft breweries who had never before met another female brewer, let alone one with a couple decades' worth of experience. Immediately, they wanted to know who and where the other female brewers were, so the Pink Boots Society – named for the boots Fahrendorf wore on her road trip – was born as a list of women brewers throughout the country.

"They weren't getting something they wanted, which was communication with a woman in their field,” Fahrendorf said. “The fact that I had been a brewmaster for 19 years opened their eyes. Watching them get inspired by my story in turn inspired me to want to mentor all of them. I can't mentor all of them, as much as I try.”

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6 comments

Daddy Issues: Man And Baby, “New Men,” And The British Backlash Against Male Sensitivity

Social Commentary post by Diane Shipley on November 9, 2012 - 10:25am; tagged Britain, Daddy Issues, dads, fathers, posters, The Spice Girls, UK.

Black and white moody-looking photo of a muscly guy with dark hair tenderly looking down at the baby he is holding. I’m reliably informed that the poster (right) grandly named L’Enfant but more commonly known as Man and Baby wasn’t a phenom in the United States like it was in the U.K. Here, it capitalized on the worldwide success of Three Men and a Baby and perfectly captured the sensitive man zeitgeist of the late ‘80s, becoming one of the country’s top-selling posters of all time.

Honestly, I never understood its popularity. Sure, the guy was hunky in that Levi’s ad beefcake way, but what was the baby adding? Even as a kid, I associated having children with stress and domesticity; I didn’t yet understand that a man caring for his child was considered a novelty.

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Breast Intentions: Of Violence, Advertising and Lingerie

Social Commentary post by Richa Kaul Padte on November 9, 2012 - 9:06am; tagged advertising, Amanté, domestic violence.

Amanté bra ad: Suffocation is the Worst Kind of Abuse"

In both a national and global context where the rates of domestic violence against women are consistently soaring (according to the United Nations Population Fund Report, more 55 percent of women living in India face violence within the home), awareness campaigns and messages which seek to address this particular manifestation of gender-based violence are incredibly pertinent. Calling on women to recognise that they are not alone in what they experience, and highlighting the ways in which this violence manifests itself and affects other facets of a woman’s life are key components of such outreach.

"Suffocation is the worst kind of abuse"

"It always starts with the little nicks and cuts"

"Respect the space you really deserve"

"How much longer will you adjust?"

These taglines, part of a far-reaching poster campaign, seem to fit the bill. Or they would, if violence against women were their subject. In fact, they’re being used to sell bras.

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11 comments

Tales From The Crip: Bolshy Divas: Masked Feminist Avengers

Social Commentary post by Caitlin Wood on November 8, 2012 - 10:38am; tagged activism, Australia, Bolshy Divas, Guerilla Girls, Tales from the crip, Women with Disabilities Feminist Collective disability, Women with disabilities Victoria.

Taking a cue from feminist art-world culture-jamming collective the Guerrilla Girls comes Australia's Bolshy Divas—anonymous disability activists "in the style of feminist masked avengers, exposing and discussing discrimination, unmet need, and issues which affect people with disability and their families."

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No More Boobs in the British News?

Social Commentary post by Catherine Scott on November 7, 2012 - 10:22am; tagged British Media, media sexism, No More Page 3, The Sun.

 

Attempts to rid British newspaper The Sun of its topless 'Page 3 Girls' have always failed in the past, with feminists' concerns dismissed as prudery and jealousy. Could a new campaign be about to succeed where others have failed? And what issues does this raise for feminists?

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19 comments

Tales From The Crip: Ode to Krip Hop's Leroy Moore

Social Commentary post by Caitlin Wood on November 6, 2012 - 10:57am; tagged Crip Culture, disability, Krip Hop, Leah Lakshmi, Leroy Moore, Miss Money, nomy lamm, Race, Sins Invalid, Tales from the crip, Wheelchair Sports Camp.

Leroy Moore is a man of action: poet, community activist, artist, feminist... the list goes on. Spend any time in the crip community and his name will inevitably surface, which should come as no surprise. Moore is a walking archive of disability art and history with a gift for broad networking, highlighting artists and activist projects from the Bay area to the Democratic Republic of the Congo. He can school you on disabled musicians from the days of yore, but it must be noted that this man has his finger on the pulse of the vibrant disability art scene- a scene that has blossomed in no small part due to his dedication to spotlighting the intersections of race, social justice, art and crip culture. Additionally, he can wear the hell out of a tuxedo.

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2 comments

What Republicans Can Learn about Marriage from Call the Midwife. (Plus: A giveaway!)

Social Commentary post by Jill Moffett on November 5, 2012 - 5:39pm; tagged Call the Midwife, tv.

Call the Midwife's bride and groom

Ah, marriage. It’s a preoccupation with Republicans: the destruction of it, sex outside of it, the redefinition of it. Promoting marriage was a significant part of the Bush administration’s domestic-policy agenda, presumably in an attempt to protect women from the horrors of birth control, single motherhood, abortion, and illicit sexual activity. Whether it's correlating single motherhood with gun violence or railing against the destruction of the sacred institution by the gays, the right wing has a deep-seated jones for getting (straight) couples to the church on time.

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