Long before Peggy Olson fought to be a copywriter on Mad Men, women were pioneering advertisers in the new age of mass media.
It's easy to dismiss advertising as an anti-feminist industry. For decades, it has thrived on presenting women as ornaments and sex objects without offering much opportunity for women seeking careers in the industry.
Claudia Rankine (with mic) and author Tisa Bryant at Out of the Binders. All photos by Rebecca Aranda.
Often at journalism conferences, I’m lucky to find one measly panel on “women writers.” That sad reality was reversed this weekend at Out of the Binders, a symposium for female and gender non-conforming media-makers that descended on the UCLA campus.
University of Oregon grad Sian Kavanagh scrolls through Yik Yak. Photos by Hannah Steinkopf-Frank.
I’ve always been a late social media adapter. In middle school, I refused to get my own Facebook account and now that I’m in college, I didn’t get a Twitter until I had to for “journalism.” That’s why I was pretty confused when I started hearing people on my campus talk about “Yaking.”