Who We Are
Bitch Media is an independent nonprofit feminist media organization dedicated to providing and encouraging an engaged, thoughtful feminist response to mainstream media and popular culture. We seek to be a fresh, revitalizing voice in contemporary feminism, one that welcomes complex arguments and refuses to ignore the contradictory and often uncomfortable realities of life in an unequivocally gendered world.
Bitch Media is best known for publishing the magazine Bitch: Feminist Response to Pop Culture, which started as a zine distributed out of the back of a station wagon in 1996. Today, in addition to the quarterly magazine, we publish daily online articles, and weekly podcasts. We also house a community lending library at our HQ in Portland, Oregon, and work with educators and students across the globe through our Bitch on Campus program.
We have a diverse audience, which keeps the dialogue and the movement we're a part of dynamic and strong. We are also uniquely situated to draw in young readers who are at a critical moment in their lives—a moment when they are discovering feminism and activism, finding answers to who they are, and questioning the definitions of gender, sexuality, power and agency prescribed by the mainstream media. Bitch not only plays a role in exploring these topics, it also provides a toolkit for engaging in analysis that promotes activism and impels social change. Bitch Media has a broad reach, with a community that has grown to nearly 6 million readers around the globe. n
Since 1996, Bitch: Feminist Response to Pop Culture, has provided smart, witty, and thought-provoking commentary on and analysis of TV, film, music, advertising, books, and more. Each issue of Bitch offers a whip-smart collection of critical essays, thoughtful reported pieces, incisive reviews, and interviews with feminist artists, thinkers, culture-makers, and activists—a mix that readers simply won't find anywhere else. In addition to a readership of 80,000 that loves having Bitch in their lives, the magazine has also received critical acclaim from other media outlets...
About Our Name
For as long as we've been publishing Bitch, there's one question that gets asked over and over. And over. "Why did you choose that word as the name of your magazine?" While we're aware that the magazine's title, and the organization's name, is off-putting to some people, we think it's worth it. And here's why. The writer Rebecca West said, "People call me a feminist whenever I express sentiments that differentiate me from a doormat." We'd argue that the word "bitch" is usually deployed for the same purpose. When it's being used as an insult, "bitch" is an epithet hurled at women who speak their minds, who have opinions and don't shy away from expressing them, and who don't sit by and smile uncomfortably if they're bothered or offended. If being an outspoken woman means being a bitch, we'll take that as a compliment. We know that not everyone's down with the term. Believe us, we've heard all about it. But we stand firm in our belief that if we choose to reappropriate the word, it loses its power to hurt us. And if we can get people thinking about what they're saying when they use the word, that's even better. Bitch. It's a noun. It's a verb. It's a magazine. It's a feminist media organization.
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